In a bid to boost efficiency within the jewelry retail sector, Chow Tai Fook Jewellery has taken a proactive approach by integrating AI technology. The brand has forged a partnership with Volcano Engine, resulting in the creation of a unified AI Agent platform and the unveiling of the 'AI Afu Intelligent Agent Family'. Since the platform's debut at the close of 2024, an impressive 351 intelligent agents have been developed. Over 24,000 employees have participated in over a million interactions with these agents. Among these agents, the versatile 'Afu' stands out, providing a wide array of AI services and boasting extensive knowledge of jewelry. Moreover, there are specialized iterations of 'AI Afu' designed specifically for various professional contexts. Additionally, Chow Tai Fook has collaborated with Volcano Engine to launch an AR virtual try-on service. The brand has also introduced an AI-driven, customer-facing intelligent shopping guide assistant, aimed at bolstering support for online shoppers and facilitating overseas e-commerce endeavors.