On September 16, 2025, TikTok organized an Open Day focused on Disinformation Governance. During this event, the platform unveiled its new 'AI TikTok Truth-Seeking' feature. This innovative tool is designed to present users with accurate information and clarifications concerning misleading content and rumors.

Leveraging large-scale model technology, TikTok has made significant strides in rumor management. Over the past quarter, there has been a remarkable 67% reduction in the exposure of rumors on the platform. The 'AI TikTok Truth-Seeking' feature conducts comprehensive risk assessments of content. It does so by extracting information from videos, analyzing the core messages, and performing online searches. Through this process, it can automatically identify and address rumor-laden content.

In terms of efficiency, the time taken to handle a single rumor has seen a dramatic improvement. Previously, it could take 'days' to deal with a rumor, but now it only takes 'hours'. Moreover, the large-scale model employed in this feature boasts an impressive 85% accuracy rate in rumor identification.

Beyond this, TikTok is actively nurturing an ecosystem dedicated to debunking rumors. It employs various strategies, such as the use of 'Truth-Seeking Cards', effective management of hot topics, and the operation of specialized rumor-debunking accounts, to further enhance its efforts in combating misinformation.