On September 16, 2025, Cohere, a Canadian artificial intelligence startup, made an announcement regarding its business expansion in Europe. The company declared that it would open a new office in Paris, with the strategic goal of carving out a piece of the rapidly expanding European AI services market.

Cohere's CEO, Aidan Gomez, pointed out that in its most recent funding round, the company was valued at a staggering $6.8 billion. This valuation reflects the market's confidence in its potential. Gomez further emphasized that Cohere is keenly interested in capturing a more substantial share of the burgeoning European demand for AI services.

By establishing a presence in Paris, Cohere is set to heat up the competition in the AI services sector. It will go head-to-head with local French companies such as Mistral, which already have a foothold in the region. This move not only showcases Cohere's ambition but also highlights the increasing significance of the European market in the global AI landscape.