On September 10, 2025, NVIDIA delivered a speech where it proudly presented the outstanding capabilities of its Blackwell Ultra AI server, especially highlighting its remarkable Return on Investment (ROI). This ROI far exceeds that of the so - called "free" GPUs in the market. During the speech, Ian Buck, NVIDIA's Vice President, conducted a thorough comparison of the ROI between the GB200 NVL72 AI server and the "free" GPUs. He claimed that if one were to invest $3 million in GB200 NVL72 server racks, it could generate a whopping $30 million in revenue from AI token inference. This represents an incredible 10 - fold return on investment. NVIDIA has coined this concept as the "AI Factory ROI." NVIDIA stressed that, thanks to the exceptional performance of its hardware and its efficient ability to boost profits in large - scale AI inference tasks, its earnings from the AI server far surpass those that could be achieved with the "free" GPUs.