Recently, AMD took the stage at IFA 2025 to present its roadmap for artificial intelligence (AI) development. The company underscored its commitment to boosting local performance capabilities and centering its development efforts on PCs, steering clear of an over - reliance on cloud services.

At this particular event, AMD didn't roll out any new products. Instead, it engaged in comprehensive and in - depth discussions with the media. The topics covered the evolving trends in artificial intelligence, graphics processing units (GPUs), neural processing units (NPUs), and the future of PCs. AMD firmly believes that the industry is still on the cusp of a true transformation.

Jack Huynh, AMD's Senior Vice President, highlighted that the current AI craze is being underestimated. While there has been remarkable growth in applications like image generation and chat interfaces, more profound changes are just starting to take shape. For instance, scenarios involving fully localized AI applications are emerging. He stressed that the purpose of NPUs isn't to usurp the roles of CPUs and GPUs. Rather, it's to construct systems that can run AI applications securely and efficiently, without depending on the cloud.