On September 8, the Shanghai Municipal Market Regulation Bureau, working in tandem with pertinent departments and district governments, rolled out the Several Measures to Foster the Innovative Development of Shanghai's AI-Empowered Advertising Industry. These measures are geared towards backing the research and development of 'AI+Digital Advertising' agents. They advocate for the creative use of natural language models, visual models, and multimodal models within the advertising realm, and aim to ramp up R&D endeavors for end-to-end intelligent agents tailored to the advertising sector.

For projects that showcase independent innovation capabilities, successfully achieve industry-wide applications, and secure market acclaim, both municipal and district governments will step in with financial aid. This support comes in the form of grants, capped at 12 million yuan, adhering to the management guidelines for special funds earmarked for the development of the service industry in Shanghai.