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Chery has ceded the opportunity to introduce its inaugural luxury MPV to the AITO brand, a collaborative venture with Huawei. The model, codenamed "EHV," will encompass both pure electric and extended-range variants, with an anticipated launch in the first half of next year, superseding the previously planned Star Era E08. This strategic shift aims to mitigate internal resource competition and bolster the competitiveness of the AITO brand. In comparison to Star Era, AITO enjoys a higher pricing tier and a solid sales volume foundation, accompanied by an independent factory and exclusive sales channels. The successful launch of this MPV is poised to be a new growth catalyst for AITO, though the brand must still address lingering concerns regarding delivery delays.
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