During the first half of 2025, Audi delivered roughly 794,000 vehicles worldwide, marking a 6% decrease year-over-year. While revenues increased by 5.3% to €32.6 billion, operating profit took a significant hit, plummeting 45% to €1.087 billion, resulting in an operating profit margin of just 3.3%. After-tax profit also saw a notable drop of 37.5%, reaching €1.346 billion, while net cash flow slipped to €0.9 billion. Faced with challenges such as declining sales, escalating US tariffs, and heightened internal restructuring costs, Audi has adjusted its full-year performance forecast. The company now projects revenues to fall within the range of €65 billion to €70 billion, with an anticipated operating profit margin of 5% to 7%. Audi encountered sales declines in both the North American and Chinese markets, where intensified market competition and tariff pressures further strained its financial performance.