Lei Jun Confronts Yet Another "Capacity Crisis"
1 week ago / Read about 0 minute
Author:小编   

Following the launch of Xiaomi's YU7, the device has witnessed an avalanche of orders, with pre-orders surpassing 240,000 units within just 18 hours—a figure that vastly outstrips market projections. Nonetheless, amid this surge, Xiaomi is grappling with capacity constraints, potentially delaying deliveries of certain variants until as late as 2026. In response, the company is swiftly advancing the expansion of its second-phase factory, embarking on an urgent recruitment drive for workers, and refining its supply chain collaborations. Rivals, seizing this opportunity, have unveiled attractive incentives to lure customers away. Amidst these challenges, Xiaomi urges rational competition and advises customers to explore alternative brands and models. Confronted with delivery pressures and user impatience, Xiaomi is diligently navigating the delicate balance between its internet-centric growth strategy and the realities of manufacturing constraints, striving to uphold its brand reputation.