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On July 5, the Economic Daily reported on the emerging shifts in the automotive industry's competitive landscape, characterized by a shift away from "involution." Notably, BYD has discontinued its nationwide "limited-time fixed price" promotion and unveiled a fresh approach to vehicle purchasing. Simultaneously, Tesla China announced a price hike of 10,000 yuan for the Model 3 Long Range All-Wheel Drive variant. Industry insiders perceive these actions as a sign of a slowdown in the automotive market's "price war." The rationale behind this moderation in the "price war" can be attributed to two main factors: firstly, the diminishing returns of automakers' "price reduction and volume increase" strategy; secondly, the preliminary success of regulatory efforts aimed at curbing "involution" in the market.
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