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The Xinhua News Agency has issued an article lambasting the prevailing culture within China's automotive sector, emphasizing that the 'auto industry' must not devolve into a 'fan circle' and that the practice of mutual attacks and slanders must be halted immediately. In a previous commentary, Xinhua also underscored the need for the automotive industry to transcend the misplaced competitiveness fueled by such tactics and abandon the flawed notion that 'traffic equals sales.' The article underscores that the automotive industry must strive not only to 'make good cars' but also to 'sell them well.' While robust marketing momentum is essential for brand-building, some automakers have veered into a misconception, resorting to mutual attacks and slanders as a means to gain a competitive edge, thereby severely undermining the industry's ecosystem.
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