In May 2025, Tesla's sales in Europe witnessed a 27.9% year-on-year decline, with its market share slipping from 1.8% to 1.2%. This downturn marks the fifth consecutive month of falling sales for Tesla in the European market. An in-depth analysis points to several key factors behind this trend. Firstly, consumers are increasingly favoring more cost-effective Chinese electric vehicle brands, such as BYD. Secondly, dissatisfaction with the political views of Tesla CEO Elon Musk has also played a significant role in shaping consumer behavior. Together, these factors have had a substantial impact on Tesla's performance in the European market.