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BYD Officially Addresses 'Anti-Involution' Strategy
1 day ago /
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Author：小编
During the 2025 China Chongqing Auto Forum, Li Yunfei, General Manager of BYD Group's Brand and Public Relations, unveiled the company's commitment to combating 'involution' through technological innovation. He outlined four key strategies: Firstly, to uphold consumer responsibility by eschewing exaggerated promotions; secondly, to prioritize mass production benchmarks and eschew overzealous marketing tactics; thirdly, to emphasize technology and product competition, while resisting unfair market practices; and lastly, to rigorously combat and dispel rumors.
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