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Rejection of Multiple 'Baoshimi' Trademark Applications
2025-06-04 /
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Author：小编
During Xiaomi Group's 2025 investor conference, Lei Jun revealed that Xiaomi's automotive division aims to rival industry giants Tesla and Porsche. This bold statement ignited a fervent online debate and spawned nicknames like 'Baoshimi' for Xiaomi's automotive ambitions. However, the majority of trademark registration applications related to 'Baoshimi' have been denied. Concurrently, applications for 'Tesimi' and 'Falami' have been submitted, with several of them achieving successful registration. Lei Jun underscored Xiaomi's commitment to manufacturing vehicles with the highest standards and pledged to push boundaries within the automotive sector.
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