NIO's Organizational Restructuring Yields Positive Outcomes: Reducing Redundancy and Breaking Down Silos
2025-06-03 / Read about 0 minute
Author:小编   

Amidst significant financial challenges in the first quarter, NIO has recently embarked on a company-wide organizational reform known as the 'Core Business Unit (CBU)' initiative. This initiative aims to streamline operations, eliminate departmental silos, and prevent overlapping responsibilities. According to reports, starting from April, the R&D, supply chain, and quality departments of NIO Power now report directly to CEO Li Bin, while the marketing system reports to Co-founder and President Qin Lihong. Shen Fei, the former head of the energy business, has been appointed as President of NIO Power, where he will oversee sales and regional company management. Furthermore, NIO Power has made adjustments in various areas, including product design and development, user service experience, marketing event planning, and regional sales. Data indicates a promising 42.8% month-on-month increase in NIO Power's delivery volume in May.