Changan Deep Blue Automobile has ignited widespread dissatisfaction among car owners by displaying unauthorized full-screen advertisements within their in-car systems. These ads obstruct critical driving features such as the camera and navigation interface, and are notoriously difficult to dismiss, posing significant safety risks. In response, the company issued an official statement claiming that the ad was an isolated incident and pledged to cease such push notifications. Nevertheless, this action has raised suspicions of violating both the Advertising Law and the Road Traffic Safety Law.

Legal experts emphasize that such practices may constitute an infringement on consumer rights. Furthermore, if these ads were to contribute to any accidents, the automobile manufacturer could face legal repercussions. Statistics reveal a surge in complaints regarding in-car advertisements in 2024, making this issue a prominent focus of consumer rights protection.