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NIO's Sub-brand Firefly Unveils IP Image: 'Shanzai'
2025-05-29 /
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Author：小编
NIO's sub-brand Firefly has officially introduced its IP image, aptly named 'Shanzai'. The design of 'Shanzai' is inspired by the brand's logo, exuding a dynamic and lively presence. Embodying an open, inspiring, reliable, and proactive personality, 'Shanzai' captures the essence of Firefly's brand spirit, 'shining freely'. On May 31, 'Shanzai' will make its grand debut at the Greater Bay Area Auto Show, where it will grace the joint stand of NIO/Roadster/Firefly. Visitors will witness the harmonious fusion of brand IP and vehicle design through an official painted car cover modification, showcasing the unique synergy between the two.
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