According to insiders at SAIC-GM, General Manager Lu Xiao has confirmed that the company will not abandon the Chevrolet brand, but the brand's strategic focus has shifted to sustaining customer service and selling existing models. Projects for new models, including the highly anticipated all-new Equinox EV, have been indefinitely postponed, while production of current models will gradually wind down. Additionally, the impact of Cadillac's pricing strategy has eroded Chevrolet's market competitiveness, leading to an average monthly sales figure of approximately 1,300 units. In light of the sales decline in 2023, the group has implemented cost-cutting measures, which have resulted in the suspension of numerous Chevrolet projects.
