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NIO Embarks on Major Reorganization, Merging LeDao and Firefly into Its Core Brand
2025-05-12 /
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Author：小编
NIO has recently unveiled a significant restructuring plan, integrating its sub-brands LeDao and Firefly into the main brand's framework. This comprehensive integration encompasses product development, user services, and sales systems. The core departments of LeDao and Firefly have been dissolved and merged into respective functional clusters within NIO, with Shen Fei, the newly appointed President of LeDao, among others, assuming leadership roles to bolster overall operational efficiency.
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