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LeDao Auto President Ai Tiecheng has officially announced his resignation, marking the end of his tenure with the company. In his place, NIO has appointed Shen Fei, former head of the energy business division, as the new president. Shen Fei will oversee sales and regional management, reporting directly to Qin Lihong. Responding to his appointment, Shen Fei expressed his commitment to working closely with the team to usher in a new era for LeDao, focusing on continually refining the service and marketing framework. Prior to this change, LeDao had seen an uptick in L60 sales, yet recent figures have dipped, falling short of the monthly sales target of 20,000 units. This performance shortfall is cited as the primary reason behind Ai Tiecheng's scheduled departure.
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