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On March 30, Li Yunfei, General Manager of BYD Group's Brand and Public Relations Department, addressed the China Electric Vehicle Hundred People Forum 2025, emphasizing that the automotive industry must uphold technological innovation and honest marketing practices. He underscored the importance of industry accountability to consumers, advocating against exaggerated promotional tactics that could lead to market backlash. Simultaneously, he proposed adopting mass production benchmarks to mitigate overdraft marketing strategies. Li Yunfei further urged enterprises to compete based on technology and product excellence, rather than resorting to malicious attacks or sarcastic remarks. Lastly, he stressed the significance of maintaining a transparent online environment and called for stringent action against rumors, smearing, and other unethical public relations practices.
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