The latest trade measures imposed by U.S. President Donald Trump could deal a severe blow to Porsche and Mercedes-Benz. The anticipated 25% tariff on imported cars is projected to slash the operating profits of these two automakers by approximately a quarter in 2026, translating to a staggering loss of 3.4 billion euros ($3.7 billion). To mitigate this impact, the automakers may have to resort to increasing product prices or relocating more of their production to the United States.
