During a live stream on March 2, Lei Jun, the founder of Xiaomi, delved into the pricing strategy behind the SU7 Ultra. He revealed that the initial pricing benchmark for the SU7 Ultra was set against the Tesla Model S Plaid, despite its superior performance and configuration. Lei Jun had proposed a pricing of 814,900 yuan, aiming to compete directly with Tesla within the same price bracket. However, test results demonstrated that while 3,680 reservations were made within just 10 minutes, suggesting a certain level of consumer acceptance, sales projections indicated potential limitations.

Upon further analysis, Lei Jun uncovered that consumers' ideal price range lay between 600,000 and 700,000 yuan, with a significant surprise factor if the price could dip below 600,000 yuan. Taking this feedback into account, Xiaomi ultimately decided to price the SU7 Ultra at just over 500,000 yuan, striking a balance between consumer expectations and the vehicle's high-end features.