In an interview, Ben Baum, the Design Director of Ideal Auto, shed light on the upcoming launch of Xiaomi's electric vehicle. Remarking on its design, Baum noted that it bears a striking resemblance to Porsche's Taycan. When it comes to crucial performance metrics such as driving range and charging speed, Xiaomi's car matches or even surpasses that of the Porsche Taycan. A significant point to highlight is the pricing: Xiaomi's vehicle is priced at a mere 220,000 RMB, a fraction of the Porsche Taycan's 1.6 to 1.8 million RMB price tag.

Baum posits an intriguing scenario: if potential Porsche Taycan buyers witness 20,000 Xiaomi cars on the road, each boasting exceptional performance and an affordable price, their purchasing decisions might undergo a reevaluation. In such a scenario, Porsche's brand value might be the sole remaining selling point, with the product's intrinsic value significantly diminished.