Hyundai Mobis aims to introduce an innovative 18-inch rollable display for General Motors and Hyundai Motor Company, destined for use in central control panels. In a high-stakes competition, LG Display and Samsung Display are battling for the supply contract of this groundbreaking display. The successful bidder will attain the prestigious title of being the first producer of automotive rollable displays. Currently, no vehicles in mass production incorporate rollable OLEDs, making this supply chain decision potentially pivotal in securing the world's first widespread adoption of such technology in automobiles.
