Audi is set to unveil a new range of luxurious replacement models for its A8 sedan and Q7/Q8 SUV lineups, aiming to elevate its brand positioning and expand its presence in the high-end market. José Miguel Aparicio, the newly appointed head of Audi UK, revealed that the company is prioritizing the enhancement of brand prestige, appeal, and recognition, with a strong emphasis on product quality over quantity.
