On November 11, Ola Källenius, CEO of Mercedes-Benz Group, said at the Süddeutsche Zeitung forum in Berlin that, as demand in the Asian market continues to shrink, the company is carrying out a comprehensive reform of its business in the world's largest automotive market. He pointed out that the previous hybrid production model has become ineffective, and Mercedes-Benz is advancing its largest product and cost overhaul in recent years to restore profitability. The company had previously focused on reducing sales volume and raising per-vehicle prices, relying on high-end models to support profit margins. Källenius emphasized that Mercedes-Benz—and any company hoping to remain globally competitive—must adjust its entire business system. China remains the core market for Mercedes-Benz as it seeks to turn around its performance, and although local consumers remain extremely cautious, withdrawing from the Chinese market would be the wrong choice. He also said that the automotive industry is closely connected globally, and completely decoupling supply chains and industrial systems is unrealistic; companies should cooperate in a more reasonable way.