According to individuals with insider knowledge, Audi China is on the verge of potentially appointing its first top - level executive of Chinese origin. Audi has already made this personnel plan known within the company, yet an official announcement is still pending. The source wished to remain anonymous. The current President of Audi China, Johannes Roscheck, is anticipated to conclude his tenure at the end of this month and make his way back to Germany. Having a Chinese executive take the reins of its China operations would mark a substantial transformation in Audi's management framework in China. In the context of local new - energy vehicle brands fiercely competing for market share from traditional luxury automakers, this strategic move could signify Audi's eagerness to bolster local decision - making processes and expedite responses in terms of product, technology, and market strategies. As of the time of going to press, Audi had not provided any response.