On October 7, reports emerged highlighting the National Day holiday as a pivotal moment within the auto market's traditional "Golden September and Silver October" period. Reporters' visits to several new energy vehicle brand stores in Shanghai unveiled a surge in foot traffic, fueled by new car launches, local government purchase subsidies, and time-limited promotions by automakers.

A salesperson at a NIO experience center shared, "Throughout the National Day holiday, our test drive appointments were fully booked from dawn till dusk. It was a constant stream of customers; as soon as one group finished their test drive, another was already waiting. Families came together to explore our offerings, with most being lured by trade-in subsidies and district-level financial incentives. They often requested us to tally up all the possible discounts before making a purchase decision."

According to reports, customer traffic at the store during the National Day holiday soared by approximately 30% compared to a regular weekend, with a notable spike in demand for trading in gasoline vehicles for electric models. However, this resurgence in foot traffic did not directly correlate with an immediate spike in orders.

Several salespeople noted that consumers are now adopting a more rational approach, meticulously comparing prices across multiple stores and thoroughly verifying subsidy conditions before committing. Moreover, the scarcity of available stock for some sought-after models, coupled with wait times extending several weeks for orders, also posed a slight impediment to immediate sales conversions.