Zeng Qinglin, the General Manager of Yijing Auto Brand, went undercover as a regular customer to carry out an unannounced inspection of stores. During this visit, he observed notable discrepancies in service quality. Later that same evening, his team swiftly initiated measures to address these issues. Zeng believes that selling cars demands passion, and he holds the view that a clear and detailed explanation of product technology resonates more profoundly with consumers than resorting to sensational marketing tactics. Drawing from sales cases presented by the Chengdu team and his personal insights, he underscored Yijing's commitment to an engineer-centric culture. This approach places a premium on delivering high-quality products, steering clear of exaggerated promotional strategies. Furthermore, Yijing's inaugural flagship SUV, the X9, commenced pre-sales in Chengdu on August 18, with prices set between 299,800 and 379,800 yuan.