Unveiling the Ambiguity of 'Rapid Production' in the Auto Sector: A Mere 20% Undergo Real-World Testing by Car Manufacturers, While 80% Depend on Simulations
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Author:小编   

'I've gathered some intriguing data: around 3,780 SKUs (Stock Keeping Units, denoting various configuration variants under a single car model in the automotive realm) of new domestically produced cars have hit the market. In contrast, the mobile phone industry has only introduced 1,240 SKUs during the same timeframe, and the entire fast-moving consumer goods beverage sector, when combined, boasts merely approximately 4,000 SKUs.' Recently, Sun Hao, the Marketing Department head at Dongfeng Nissan Sales Company, leveraged this data to shed light on the breakneck pace of new car introductions in the automotive industry. He remarked that likening the automotive industry's operations to those of the mobile phone sector would be an understatement; these days, the velocity of new car launches can compete with that of the beverage industry.

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