On August 17, the Financial Times reported that BlackBerry, once a dominant force in the mobile phone market, has undergone a remarkable transformation. Despite the disappearance of its once-ubiquitous phones from the market, the company has successfully reinvented itself as a frontrunner in automotive systems and security software. At the peak of its popularity, BlackBerry phones were widely embraced, to the extent that even President Obama chose to stick with his BlackBerry after assuming office.