Nissan Motor, currently facing challenges, is drawing inspiration from the development model adopted by Chinese automakers. A pivotal aspect of its reform efforts centers on significantly slashing the time required for new vehicle R&D. By relinquishing the pursuit of absolute perfection, channeling resources into honing core selling points, streamlining the design process, harnessing digital technologies, and recalibrating project decision-making mechanisms, Nissan has managed to trim the R&D cycle for new models from 50 months down to 37 months. Additionally, it has shortened the facelift cycle for derivative models to 30 months and accomplished the development of the all-new Skyline in a mere 26 months. Nevertheless, Nissan still lags behind the rapid R&D pace set by Chinese automakers, which can achieve new model development within 18 to 24 months. Kazuyuki Yamaguchi attributes this gap, in part, to the contrasting work cultures prevalent in China and Japan.