Based on reports from multiple insiders, Li Auto released an internal appointment notice on the final working day of July. In a bid to bolster its product competitiveness, the company is set to roll out cross-domain integrated product and technological innovation working groups in phases, pending the green light from the R&D and Technology Committee. Li Auto's President, Ma Donghui, offered an in-depth breakdown of the driving forces, foundational principles, and execution strategies for these innovation teams in a widely circulated internal memo.

At present, Li Auto's Product Department remains operational, albeit with a significantly downsized workforce—reduced to just one-fifth of its peak headcount. Insiders disclosed that crucial segments, including intelligent driving solutions and cockpit products, which were once under the Product Department's purview, have now been carved out into separate entities. The current Product Department, staffed by around 50 individuals, primarily focuses on tasks related to the 'Li Auto Mall'.