Recently, the esteemed investor Duan Yongping expressed his opinions on an investor communication platform when asked about the marketing strategy of labeling a car as 'the best under 10 million yuan.' He suggested that such statements might contravene the Advertising Law, prompting a debate on the use of superlative language and marketing tactics within the automotive sector. Earlier, Huawei's Yu Chengdong had hailed the Aito M9 as the 'ultimate SUV under 10 million yuan.' However, Duan Yongping highlighted that the Advertising Law clearly forbids the use of terms like 'highest quality' and 'best.' Despite automakers' efforts to mitigate legal risks by appending qualifying clauses, such approaches essentially remain exaggerated marketing. Duan Yongping's critique has once more brought the automotive industry's marketing rhetoric under intense scrutiny.