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Ferrari’s Debut Electric Model, the Luce, Hits 2026 Full-Year Sales Target Within Two Months of Launch
1 day ago /
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Author：小编
According to sources with insider knowledge cited by the Financial Times, Ferrari’s first fully electric vehicle, the Luce, achieved its annual sales target for 2026 just two months after its market debut, propelled by robust demand in the Chinese market. The initial sales projection was set slightly below 500 units for the year. Designed by Jonathan Ive, the vehicle carries a starting price of €550,000 in Europe, with a domestic price in China set at 3.988 million yuan. Marketed as a four-door, five-seat family car, its design has sparked debate and led to volatility in Ferrari’s stock price. Despite this, Ferrari remains steadfast in its long-term ambition to deliver a cumulative total of approximately 2,500 units by 2030.
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