XPENG Motors has made an official foray into the yacht sector. In early 2026, it set up an R&D team of nearly 100 members for the project codenamed ‘Flying Fish’. This project is under the leadership of Qian Zhanwei, who is in charge of vehicle architecture. The yachts developed by XPENG Motors boast core competitiveness in chassis algorithms and are primarily targeted at the high-net-worth family markets among C-end consumers. At present, the project is still in the R&D phase. It's worth noting that luxury brands like Mercedes-Benz and Porsche have already ventured into the yacht industry previously.
