Lotus (Lutess) has recently rolled out its fresh Focus 2030 strategy, scrapping its previous timeline for a complete shift to electric vehicles. Instead, the company is embracing a multi-power approach, encompassing fuel-powered, hybrid, and all-electric models. Over the next few weeks, Lotus is set to introduce the fuel-powered sports car, the Emira 420, while a new flagship supercar, internally codenamed Type 135, is slated for a 2028 debut.

Lotus had initially set its sights on full electrification, but its bold move failed to meet expectations. This resulted in a downturn in delivery volumes and revenue in 2025, coupled with lackluster market reception for its all-electric offerings. In response, Lotus initiated a strategic pivot in 2024, with the revival of fuel-powered sports car development marking a return to its core brand identity.

The company's short-term plan envisions a blend of 60% hybrids and 40% all-electric vehicles, with fuel-powered models serving as a complementary segment. Lotus aims to ramp up annual production to 30,000 units and achieve profitability by 2027. Furthermore, the ultra-luxury sports car segment as a whole has decelerated its electrification drive, with marques like Ferrari, Lamborghini, and Porsche all recalibrating their electrification roadmaps.