In an interview video from the 2026 Beijing Auto Show, Alexander Pollich, CEO of Porsche China, addressed the issue of declining sales in the Chinese market. He emphasized that Porsche prioritizes long-term development and brand value over short-term sales figures. Adopting a "value over volume" approach, the company is not obsessed with sales numbers but instead focuses on preserving its brand heritage.

Porsche has experienced a four-year consecutive decline in sales in China. In 2025, deliveries dropped below 42,000 units, marking a 26% year-on-year decrease and nearly a 60% drop from the peak in 2021. The beginning of 2026 has also been challenging, with global deliveries declining by 15% year-on-year in the first quarter. This downturn is primarily attributed to weak demand in China and North America. The Chinese market, in particular, has seen a sharp decline, with first-quarter deliveries plummeting by 21% to just 7,519 units.