Recently, Audi officially confirmed the full discontinuation of its entry-level models, the A1 and Q2, with the A3 and Q3 set to take over in the entry-level fuel car market. The decision to discontinue stems from multiple strategic considerations: compliance costs for small cars have risen sharply under stringent emissions regulations, with profit margins significantly lower than those of mid-size to large luxury models; core markets like China have limited acceptance of small luxury cars from premium brands, with the A1's higher price due to its imported status and the Q2's lack of competitive edge in its segment leading to sales falling short of expectations. Production of the A1 has ceased at Audi's Martorell plant in Spain, with capacity being redirected to electric vehicles (EVs) based on the MEB+ platform; the Ingolstadt plant in Germany has also halted Q2 production. Resources freed up by the discontinuation will be used to develop the all-new compact electric model, the A2 e-tron, expected to debut this autumn. Built on the MEB+ platform and sharing its architecture with the Volkswagen ID.3 Neo, the move aims to avoid internal competition.
