From Behind-the-Scenes OEM to the Limelight with Independent Brands: The 'Ascending' Odyssey of a Private Auto Company Pioneer
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Author:小编   

On April 9, 2026, Shineray Automobile orchestrated a Technology Day extravaganza in Chongqing, themed 'Practical Technology, Ascending to New Heights,' marking the official debut of the brand-new 'Xingyuan Platform' and its flagship strategic model, the Shangxiang V6. Additionally, the company inked strategic cooperation pacts with tech giants Huawei and Baixiniu. Crafted to meet stringent passenger vehicle standards, the Xingyuan Platform underscores high safety, robust reliability, superior quality, and exceptional scalability. It supports four distinct powertrain configurations: Electric Vehicle (EV), Plug-in Hybrid Electric Vehicle (PHEV), Internal Combustion Engine (ICE), and Compressed Natural Gas (CNG), while seamlessly adapting to both left-hand and right-hand drive configurations.

The Shangxiang V6, the inaugural model built upon the Xingyuan Platform, is positioned as a versatile new energy MPV in the 100,000-yuan price bracket, adeptly catering to both family travel and commercial cargo requirements. It boasts power batteries from industry leaders CATL or BYD, motors from Inovance, an L2-level intelligent driving assistance system, and a striking 12.8-inch central control screen.

In an exclusive interview, Gong Daxing, Chairman of Shineray Group, underscored the company's 'pragmatic technology' philosophy. He articulated the vision of crafting dignified, comfortable, and practical vehicles tailored for hardworking individuals, while also sharing the company's core development ethos: 'striving upward and relentlessly pursuing excellence.'