BYD Makes It Official: Daniel Craig, the Iconic '007' Bond Actor, Appointed as Denza's Brand Ambassador
2 day ago / Read about 0 minute
Author:小编   

In the evening hours, Li Yunfei, serving as the General Manager of BYD Group's Brand and Public Relations Department, made a significant announcement. Daniel Craig, the globally acclaimed actor best known for his portrayal of James Bond in the renowned '007' film franchise, has been selected as the global brand ambassador for Denza. In February, BYD's sales of new energy vehicles reached 190,190 units, experiencing a year-on-year decline of 35.80%. Specifically, sales of passenger vehicles stood at 187,782 units, marking a year-on-year decrease of 36.00%. Despite this, BYD has managed to retain its top position in China's new energy vehicle sales rankings. Moving forward to 2025, BYD's new vehicle registrations in the European market soared to 187,657 units, reflecting a remarkable year-on-year increase of 268.6%. Within the EU, new vehicle registrations witnessed a surge of 227.8% year-on-year, with the market share escalating from 0.4% in 2024 to 1.2%.