This morning, Lei Jun made an announcement on Weibo that actress Shu Qi, who also has experience in directing, has taken on the role of spokesperson for Xiaomi's automotive brand, drawing considerable public attention. Lei Jun disclosed that as far back as two years ago, when the first-generation SU7 was rolled out, netizens had already proposed the idea of inviting Shu Qi as the spokesperson. Now, with the new-generation SU7 officially set to be released on the evening of March 19th, this long-held desire has finally come to fruition.

Lei Jun characterized the new-generation SU7 as a "Dream Car" that embodies people's aspirations, highlighting the substantial enhancements it has undergone compared to its previous version. Shu Qi, too, took to Weibo to share her excitement about becoming the spokesperson. She praised the new-generation SU7 for its remarkable appearance, its quiet and comfortable ride, and its intelligent features. Additionally, she revealed that she would be attending the launch event that very night.