In recent years, Amazon has been relentlessly propelling the automation transformation of its retail and logistics frameworks. The company has now officially declared the successful acquisition of the robotics startup Rivr, although the exact transaction amount remains undisclosed. Rivr, a company that focuses on autonomous delivery robots, was estimated to be worth around $110 million during a funding round in August 2024. This round attracted investment from Amazon and entities associated with its founder.

Rivr's delivery robots boast a unique 'quadrupedal + wheeled' hybrid design, and the company has recently unveiled its second-generation product. Industry experts are of the opinion that this acquisition will significantly augment Amazon's automation prowess in the crucial 'last mile' of logistics. Amazon has stated that this move underscores its unwavering commitment to investing in cutting-edge technology research and development, with the ultimate goal of enhancing delivery safety and refining the user experience. At present, Amazon has set its sights on achieving 'full automation' for 75% of its operational processes, and the integration of Rivr's technology is anticipated to play a pivotal role in its intelligent logistics strategy.