On February 27, Li Auto made a significant announcement regarding the introduction of its 'Store Partner Program.' It's important to note that this initiative diverges from a traditional franchise model. Instead, it serves as an incentive mechanism tailored for frontline store managers, with the primary goal of bolstering store operational efficiency to gain a competitive edge in the market. Presently, the program is being rolled out in phases, with a select group of leading stores already participating in the pilot phase.

As part of this program, frontline stores will enjoy enhanced autonomy in making operational decisions and will partake in the profits generated. This essentially signifies an organizational restructuring focused on elevating frontline operational prowess. Furthermore, according to market insiders, Li Auto has set its sights on achieving approximately 40% growth by 2026, which translates to sales of around 550,000 vehicles.