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In January 2026, Passenger Vehicle Prices Averaged 186,000 Yuan, Signaling Market Strain Amid Declining Sales and Rising Prices
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Author：小编
In early 2026, China’s passenger vehicle market witnessed notable shifts: average product prices climbed while sales volumes dipped. Cui Dongshu, Secretary-General of the China Passenger Car Association, attributed these trends to dual pressures from market restructuring and sales adjustments. Specifically, the phased reduction of new energy vehicle (NEV) purchase tax incentives—from full exemption to a 50% discount—raised acquisition costs for consumers, fostering a cautious, wait-and-see market attitude. Simultaneously, automakers’ aggressive year-end 2025 promotions drained early 2026 purchasing power, while a delayed Chinese New Year further postponed peak sales periods, collectively intensifying the sales slump.
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