On January 29, reports surfaced indicating that Toyota Motor Corporation has maintained its status as the world's top automaker for the sixth consecutive year. Despite grappling with trade disruptions and intense market competition, Toyota has managed to widen its gap over Volkswagen Group, achieving unprecedented sales figures. According to data released by Toyota on Thursday, its global sales in 2025 (inclusive of its subsidiaries, Daihatsu Motor and Hino Motors) witnessed a 4.6% year-on-year surge, reaching 11.3 million units. Meanwhile, production soared by 5.7% to 11.2 million units. This robust performance underscores Toyota's resilience in the face of challenges posed by the trade war instigated by U.S. President Trump and competition from rival automakers. International automakers have repeatedly cautioned that tariff impacts could lead to billions of dollars in losses, compelling them to take measures such as raising prices, relocating production to the U.S., or reducing output. In the realm of new energy vehicles, Toyota sold fewer than 200,000 pure electric vehicles last year, with a mere 4,227 units delivered to Japanese customers. The adoption rate of pure electric vehicles in the Japanese market continues to trail behind other major markets.
