Chery's RELY brand recently held a grand launch event titled "E-Leading the Way, RELY Powers Up," which saw the full participation of the group's and business lines' core management team. At the event, the much-anticipated RELY R08 EV made its official debut, priced between 127,800 and 158,800 yuan. This launch signifies Chery's formal foray into the burgeoning new energy pickup truck market. Simultaneously, RELY unveiled the "Qilin Power Ecosystem Alliance," an initiative aimed at constructing an intelligent ecosystem that empowers users throughout the entire value chain.

Gong Yueqiong, Vice President of Chery Holding Group, emphasized that the introduction of the RELY brand represents a strategic move for the group. The goal is to propel pickup trucks into evolving into "intelligent wealth creation platforms."

Zhang Jiaming, Deputy General Manager of Chery Commercial Vehicles, highlighted that with the R08 EV's launch in 2026, China will officially embark on the first year of electric pickups. The RELY R08 EV is meticulously designed to cater to three fundamental demands: "rugged durability, intelligent convenience, and cost-effectiveness." It boasts remarkable features such as high load capacity, true intelligence, and rapid charging capabilities. Additionally, customers can enjoy six exclusive launch benefits.

With the launch of the RELY R08 EV and the establishment of the "Qilin Power Ecosystem Alliance," RELY has officially raised the curtain on a new era of energy innovation for pickup trucks.