On January 16, Shineray Auto Co., Ltd. marked its 20th anniversary by hosting a brand revitalization and ecological conference, during which it introduced a new logo. This fresh emblem has sparked considerable attention due to its perceived resemblance to the Xiaomi logo. The new logo's design portrays an elephant raising its head and advancing forward, while the newly adopted brand color “orange” represents the harmonious blend of sensibility and rationality. Since its inception in 2007, Shineray Auto has secured production qualifications across the full spectrum of automobiles. Its product portfolio spans multiple sectors, and its sales channels have extended to over 50 countries and regions globally, amassing sales exceeding 1.7 million units. The company forged a long-standing partnership with Brilliance Auto to manufacture the “Brilliance Jinbei” commercial vehicles. This collaboration has endured for over 18 years, with production and sales surpassing 1.8 million units. In early 2026, Shineray Auto is poised to enter a new phase of independent development, with its partnership with the Jinbei brand set to continue until 2029. Furthermore, the inaugural model “Shangxiang V6” following the brand revitalization was unveiled at the conference, with plans for its launch slated within 2026.