Recently, during its 20th-anniversary celebration, Shineray Automobile unveiled its new brand logo, aptly named the "Elephant Logo." This move has triggered a flurry of discussions among netizens. Some observers have pointed out that the new logo bears a striking resemblance to Xiaomi's iconic logo, leading to speculation that Shineray may be attempting to ride on Xiaomi's wave of popularity.

Established in 2007, Shineray Automobile boasts an 18-year partnership with the Jinbei brand, during which it has achieved cumulative sales of approximately 1.8 million vehicles. As part of its brand renewal initiative, Shineray Automobile has not only revamped its logo but also introduced an independent service brand, "Shineray Kindness." Additionally, the company has launched its first strategic model, the "Upward V6," which is positioned to target the burgeoning market for new energy multi-purpose vehicles priced under 100,000 yuan.

Shineray Automobile clarified that the new logo, inspired by the majestic elephant, is designed to symbolize stability, resilience, and strength. It also conveys the company's development philosophy of "steady progress for long-term success," reflecting its commitment to sustainable growth and excellence in the automotive industry.